What is Micro-Marketing?
Micro-Marketing was introduced as a futuristic idea by Don Pepper and Martha Rogers via their 1993 best-selling book, The One-to-One Future. At the most basic level, they recognized that emerging…
Don’t Send Your Next Mailing Until You Read This
Getting ready to launch your next mailing campaign? Stop! Even if you’ve got the correct list, the right variables for personalization, and a “knock your socks off” design, don’t forget…
Promote Brand Attributes with Mindful Metaphors
"Answer quickly the first word that occurs in your mind" This simple line was what famous psychiatrist, Carl Jung, used when giving instructions to subjects during a landmark research study…
The New Tools Of Engagement
IT IS NOT JUST MARKETING. It is engagement economy. There is a shrinking gap between companies and their customers because the tools of engagement have evolved to make it a…