Q&A with Abu Noaman
Abu Noaman is the CEO of Elliance, an agency that brings prosperity to ambitious brands. He loves search engine algorithms as much as Jung and business strategy as much as…
Mixing it Up: Integrating Print and Digital for Successful Campaigns
THE CAMPAIGN IS ONE THAT MIKE FLANAGAN SAYS best represents the way marketers can successfully marry the worlds of print and digital. When a leading walk-in tub company was looking…
Maximizing Your Direct Mail Campaigns: The 40/40/20 Rule Explained
The “40/40/20” rule is a way of looking at the three core elements of direct mail marketing. It says that 40% of direct marketing success is about finding the right…
Raising the Awards Bar with Memorable Design Choices
More and more, companies are realizing just how big the possibilities are when it comes to awards and recognition. Gone are the days where the only options were a simple…