History of Pantone Color of the Year
It’s time to welcome Pantone’s Color of the Year for 2022: Very Peri! The purple-hued periwinkle blue “displaying a carefree confidence and a daring curiosity that animates our creative spirit”…
Don’t Send Your Next Mailing Until You Read This
Getting ready to launch your next mailing campaign? Stop! Even if you’ve got the correct list, the right variables for personalization, and a “knock your socks off” design, don’t forget…
Tips for Designing Vehicle Wraps
Many brand owners may not be aware, but a vehicle wrap can significantly impact your product's consumer reception. The following are tips to help you design your car wrap for…
Make It Personal: It’s Not Optional Anymore
It used to be that personalizing your marketing, whether digitally or in print, was something that made you stand out. It was something your competitors weren't doing, so your customers…
Cover Your Bases: Designing for Everyone’s Eyes
When designing a print marketing piece, we tend to think about our target audience in terms of what they buy and what their demographics are, including household income, number of…