Maximizing Your Direct Mail Campaigns: The 40/40/20 Rule Explained
The “40/40/20” rule is a way of looking at the three core elements of direct mail marketing. It says that 40% of direct marketing success is about finding the right…
Déjà Vu: Postage Thoughts for the Rest of 2023
As we approach the midpoint of 2023, changes are coming to the US Postal Service. Another rate hike is on its way this summer, which makes this the perfect time…
How to Reduce Postage Costs
Postage can be one of the most underrated costs in your direct mail marketing campaigns – but it’s also one of the areas where you have the most opportunities to…
Save Big with 2023 Postal Promotions from USPS
Direct mail remains a cornerstone of marketing, as one of the most effective, high-ROI methods of making a big brand impression. Sending printed mail pieces can lead to costs adding…
Everything You Need to Know About Postal Promotions
Even in this digital age, direct mail remains a crucial part of marketing strategy for many businesses. Although it’s one of the most effective methods of marketing, sending physical mail…
Direct Mail Overview and Print-Mail Solutions from Priority Press
We may live in a digital age, but classic direct mail is still one of the most effective forms of marketing! The team at Priority Press has all the know-how…
Don’t Send Your Next Mailing Until You Read This
Getting ready to launch your next mailing campaign? Stop! Even if you’ve got the correct list, the right variables for personalization, and a “knock your socks off” design, don’t forget…
The USPS Is Planning Another Rate Hike. Make the Most of Your Marketing Dollars with a Direct Mail Partner.
For the second time this year, USPS plans to increase its postage rates, with an overall average price increase of 6.8%. Among some of the changes to be aware of…
What Is Lead Nurturing? Why Does It Matter?
What Is Lead Nurturing? Why Does It Matter? For some sales, a single postcard or letter mailer will do the trick. But for more complex products, the sales cycle can…
Why Building Trust Is a “Must Have” Marketing Goal
Direct mail and email are for selling things, right? But what about building trust? While many marketers may not think about it, trust should be one of your top marketing…