The Invisible Client – Marketing To The Unseen
Just as the pandemic was hitting mid-stride, AmyK International launched a series of short videos touting its Inner Circle Mastermind. The intimate group consisted of 11 participants who met monthly…
Delivering Unique Customer Experiences
At any given time, digital innovation leader Delvinia belongs to more than eight loyalty programs and reviews 5,000-plus marketing materials a day. Historically, the company has associated marketing activities with…
Promote Brand Attributes with Mindful Metaphors
"Answer quickly the first word that occurs in your mind" This simple line was what famous psychiatrist, Carl Jung, used when giving instructions to subjects during a landmark research study…
The New Tools Of Engagement
IT IS NOT JUST MARKETING. It is engagement economy. There is a shrinking gap between companies and their customers because the tools of engagement have evolved to make it a…
THE CUMULATIVE POWER OF NARRATIVES… AND WHY THEY MATTER
TWENTY-PLUS YEARS into this whole branding and B2B marketing thing and Mark Speece swears he has seen it all. That was until earlier this year when the world shut down…
6 Ways Listening Enhances The Customers Experience
1. PROVIDES FEEDBACK & DATA Your customers and employees on the frontline are your best source of real-time feedback. Together they can diagnose the good, the bad and the ugly,…
Aversion to Persuasion: The Reality of the Marketing Landscape
WHILE CONDUCTING a research study years ago with two colleagues, Thales Teixeira used infrared eye-tracking scanner technology to determine exactly what people were looking at when they watched video ads.…
Weathering the Storm- Guiding Your Brand Through Crisis
These are confusing and worrisome times. Just imagine a small business—any business for that matter—facing canceled orders, pressing payroll, and an idle workforce. The COVID-19 crisis has forced us to…