It’s a summer tradition we always look forward to at Priority Group: our annual Carb Day open house event! As one of Indiana’s largest open house events, it’s always a fun day to celebrate our customers and our team, highlight all our capabilities, and just enjoy the kickoff to sunny season together.
We always choose a fun theme for Carb Day, and for 2026, we were inspired by Ghostbusters, super-charging every aspect of the event with its creative spirit (yes, pun intended). With over 400 guests in attendance, we built a day around humor, learning, and innovation, giving our guests the opportunity to learn more about Priority’s solutions while enjoying fun activities, food, giveaways, and conversations with each other and with the Priority team.
Whether you were among our guests this May or just there in spirit, here’s everything to know about Carb Day 2026!
Busting Brand Boredom
Just as Priority delivers integrated, omnichannel brand experiences for our customers, we promoted Carb Day through multiple channels – all incorporating our Ghostbusters theming and more than a few puns. Our event marketing included Save the Date cards and mailed invitations (both printed in formats that encouraged interaction and grabbed attention), virtual invitations, social media, and more.
The day of the event featured plenty of things to enjoy, too, including:
- Themed backdrops for selfies and group photos
- Custom table centerpieces, bars, and tables
- Branded gift bags including stickers, notepads, and two choices of T-shirts
- A gifting experience where attendees could select an embroidered patch logo (themed for the event or racing) and see it applied to their item of choice on the spot
- Branded parking signage, tour stops, and golf carts
Plus, our friends from Circle City Ghostbusters joined the celebrations, bringing the Ghostbusters characters to life for photo ops throughout the day. Our own team also wore personalized khaki shirts in the Ghostbusters style to keep the theme going across every touchpoint.
It’s Not Paranormal — It’s Priority
The day’s refreshments included locally brewed beer from Sun King Brewery, a mimosa table, and a delicious variety of classic grill and picnic food. Guests could also enjoy free parking, lawn games, and golf cart shuttles to visit the nearby Indianapolis Motor Speedway.
One of the best things about Carb Day is getting to showcase our team’s incredible hard work with our facility tours. Guests got to witness what goes on at Priority every day, with a complete facility tour, spanning 15 stops across 4 buildings, that offered a full overview of our print, promotional product, graphics, technology, and fulfillment solutions.
Across our buildings, we showcased the latest technologies, equipment, and techniques, with real jobs running right in front of guests. It’s a great opportunity for everyone to see what really goes on behind the scenes at Priority!
Despite what the theme might say, Carb Day 2026 was the very opposite of a “bust!” It was a fantastic day reflecting our core values: sparking new life for brands with innovation, engaging ideas, multiple platforms, and true partnership to think outside the box.
Thanks to everyone who joined us, and to everyone who couldn’t attend as well. We hope we’ll see you next year for another Carb Day full of bright ideas, bold themes, and community spirit!
