At Priority Promotions, we’re always keeping tabs on intriguing trends in promotional products. That’s why a recent AdAge article caught our eye: a discussion on the resurgence of PopSockets, those beloved mid-2010s phone accessories that became a minor pop culture phenomenon and spawned tons of imitators.
PopSockets are a perfect example of the ideal promotional product: an item that balance actual utility with a sense of fun and visible branding. Prior to the arrival of PopSockets, there really were no effective solutions for smartphone “grips.” The brand made a splash by providing an item that was genuinely useful while also being an easy, eye-catching vehicle for personal (or brand) expression. Today, in combination with a wide line of phone accessories and brand partners, PopSockets has positioned itself as a fashion accessory with near-infinite options for customization and personalization – a key trend in today’s retail world.
In the AdAge article, PopSockets highlights its partnerships with young-skewing brands like Disney, Warner Bros., and Squishmallows. Young consumers in particular often appreciate the chance to show off the brands that they feel form part of their identity, whether that’s a fashion trend, a pop culture fandom, or a TikTok aesthetic. Effective promotional products tap into that sense of identity.
What can your brand learn from the PopSockets revival? For one, it’s a helpful reminder that people tend to like promotional products that:
- Meet a clear need or have a clear function
- Reflect some aspect of their tastes and/or identity
- Offer opportunities for self-expression
- Can evolve in conjunction with other trends
Branded phone grips can be a remarkably effective – and cost-effective – option for your own brand’s promotional product lineup! They’re small and subtle enough that people won’t necessarily feel like they’re a walking billboard for your brand, but they’re eye-catching enough to boost your brand exposure. Phone grips are also relatively affordable, making them a great option to include in something like a new hire or new customer “onboarding” kit, or just to give away as a minor prize at a tradeshow or other event, in lieu of less-thrilling items like pens or magnets.
Whether you’re just adjusting your promotional product strategy to move with the times, or you’re starting to build a recognition and gifting program from scratch, Priority is here to help! Our product experts will work with you to source creative, high-quality items from top vendors around the world. Then, we’ll customize them for your brand and even for individuals, ensuring you’re always putting your best foot forward in every situation! Contact our team to learn more.
