Corporate gifting programs are powerful tools for enhancing engagement, loyalty, and a slew of other positive outcomes. The gifting experts at Priority are always keeping a finger on the pulse of top trends in the space, so that we can share recommendations with you to help you meet your goals! Whether you’re looking to upgrade your onboarding kits, gifts for a special event, milestone recognitions, or something else entirely, here are six of the trends that are having a major impact in the corporate gifting world right now.
Variable/Customizable Kits
Customization and personalization have been growing in popularity across the board. Now, this trend is moving into the world of kits, too. Instead of offering multiple pre-selected combinations of items, this approach puts more power in the hands of the individual recipients. These variable kits can allow individuals to select one or more items, mix and match options from a given list or catalog, and so on. If they prefer a hoodie or a backpack as their “main” item, for instance, they could make that choice themselves. It’s a great way to lean into the personalization trend and reflect an important brand value: that your brand cares about individuals and their preferences.
Hats with Metal Logos
Branded hats are always a hit, but how can you make your next version stand out from the crowd? Instead of classic embroidery or patches, some top brands are turning to a new style: metal logos. Laser-cut from thin, durable stainless steel, these metal “badges” can convey a remarkable level of detail and are sure to catch the eye every time. The sleek metallic look taps into a hint of minimalism without sacrificing the creativity of your brand. As a bonus, the stainless steel is rust-proof, ensuring your branding stays visible and isn’t damaged by wear, tear, or time.
In-Person Apparel Customization
Want to take customization to the next level? Make it happen in real time! For a recent pop-up apparel shop, Priority pre-printed logos and 3D emblems, then brought them, along with un-branded apparel items, to the client’s location. People could pick the item they wanted, in the size and color they wanted, and have it branded right there on the spot. It adds a fun, interactive element to corporate gifting programs, and it allows the creation of the “reward” items to be part of the celebration itself.
Items for Daily Life
Many traditional corporate gifts center office life. Think desk accessories, mugs or tumblers, power banks, and so on. Instead, consider pivoting your gifting focus to what recipients would want outside of work. As work-life balance becomes ever more important for employees across levels and industries, let your gifting program reflect that. Consider including options like home theater kits, spa sets, grilling accessories, barware, and other items. Not only are they useful, but they convey the idea that your interest in people’s well-being goes beyond how productive they are while on the clock.
Gifts for an Active Lifestyle
Similar to “daily life” items, another top trend focuses on supporting people as they step into the outdoors, and soak up all the benefits of sunshine, fresh air, and exercise. This category would include classic items like backpacks and hats (albeit ones designed with activity in mind), but also fun items like hiking gear, smart tech, durable water bottles and hiking packs, on-the-go snack kits, and similar options.
Low-Tech Gifts
The buzz might seem geared at the hottest, most cutting-edge technology possible. In reality, though, a lot of people are getting burnt out by keeping up with new tech and are looking to unplug and unwind. If your organization wants to walk the walk when it comes to supporting work-life balance and combatting employee burnout, hop on board with this trend! These gifts might include puzzles (including custom-made puzzles), card or word games, different types of craft kits, or even custom Lego set! It’s all about finding items that will bring a smile (and some stress relief) to recipients.
